PC Chandra · Poila Boishakh
PC Chandra Poila Boishakh AI Film
- Poila Boishakh
- Jewellery
- Legacy
- AI Brand Film
The Brief
What we set out to do.
For PC Chandra's Poila Boishakh campaign, we crafted a cinematic AI film rooted in emotion, legacy and celebration.
The brief was not to sell jewellery as an accessory, but to present it as memory, inheritance and a part of Bengali tradition — something that carries feeling across generations.
Through storytelling-led visuals, festive Bengali atmosphere, graceful character moments and rich jewellery close-ups, we built a world where every ornament feels connected to identity and occasion.
The film doesn't just showcase jewellery for Poila Boishakh — it frames it as an emotion, a legacy and the beginning of a new story.
Deliverables
The full campaign system.
01
Master hero film
Cinematic anchor cut — 30s — used as the campaign's flagship asset.
02
Vertical cutdowns
9:16 reels and shorts for Instagram, YouTube and Meta placements.
03
Sound design + grade
Original music bed, mixed and mastered. Colour grade locks the visual mood.
04
Static campaign visuals
Hero frames pulled for OOH, banners and key-visual print collateral.
05
Product close-ups
Macro hero frames of every piece featured in the master film.
06
Final delivery kit
Source files, captions, transcripts and a usage guide for the brand team.
