KCP · Multivitamin Rice DVC
KCP Multivitamin Rice DVC
- FMCG
- Fortified Rice
- DVC
- Mascot Film
The Brief
What we set out to do.
For KCP Multivitamin Rice, we moved away from the usual educational fortified-rice format and built a more engaging, character-led AI film.
The brief was to avoid a dry explainer and create something memorable — a story where the rice grain itself becomes the messenger.
We turned the fortified grain into a lively mascot that speaks to the woman cooking the rice, explaining why this grain is different and why it matters.
Through playful storytelling, kitchen realism and product-led character design, we created a DVC that makes fortified nutrition easy to understand, emotionally warm and far more engaging than a typical awareness film.
Deliverables
The full campaign system.
01
Master hero film
Cinematic anchor cut — 30s — used as the campaign's flagship asset.
02
Vertical cutdowns
9:16 reels and shorts for Instagram, YouTube and Meta placements.
03
Sound design + grade
Original music bed, mixed and mastered. Colour grade locks the visual mood.
04
Static campaign visuals
Hero frames pulled for OOH, banners and key-visual print collateral.
05
Retail-ready statics
Pack-shot variants tuned for shelf-edge, Q-com and DVC end-frames.
06
Final delivery kit
Source files, captions, transcripts and a usage guide for the brand team.
