PC Chandra · Mayur Collection Launch
PC Chandra Mayur Collection Launch Video
- Jewellery
- Mayur Collection
- Nature-Inspired
- AI Product Film
The Brief
What we set out to do.
For PC Chandra's Mayur Collection, we developed a full AI product launch film inspired by nature and peacock design language.
The brief was to create a launch that feels elegant, artistic and visually rich — one that reflects the beauty and detailing of the collection itself.
Drawing from peacock feathers, natural movement, jewel-toned palettes and graceful product framing, we built an entire visual world around the collection.
The film uses nature-inspired motion, luxury composition and elevated styling to make the jewellery feel expressive and design-led.
Rather than a catalogue-style reveal, the launch becomes an immersive cinematic experience shaped around the spirit of the Mayur collection.
Deliverables
The full campaign system.
01
Master hero film
Cinematic anchor cut — 30s — used as the campaign's flagship asset.
02
Vertical cutdowns
9:16 reels and shorts for Instagram, YouTube and Meta placements.
03
Sound design + grade
Original music bed, mixed and mastered. Colour grade locks the visual mood.
04
Static campaign visuals
Hero frames pulled for OOH, banners and key-visual print collateral.
05
Product close-ups
Macro hero frames of every piece featured in the master film.
06
Final delivery kit
Source files, captions, transcripts and a usage guide for the brand team.
